Seth Godin is a world-famous author, blogger and marketing guru whos written 18 bestsellers.
Talking about the future of marketing at the Nordic Business Forum in Stockholm, Godin split the discipline into two distinct camps: the AI stuff and the ‘poetry’.
Godin said that AI- and data-driven marketing will be fully automated soon enough, and encouraged serious marketers to focus on the strategic or artistic aspects of the job.
Everybody needs digital marketers today.
From SEO and marketing automation to growth hacking of any stripe, their skills are mission critical for companies in many industries.
But according to Seth Godin a marketing thought leader, entrepreneur and bestselling author of books like Tribes, Linchpin, and most recently,What to Do When Its Your Turn digital marketing as the profession we know it is going to die.
I know its going to happen, said the world-famous bloggerat the Nordic Business Forum in Stockholm this week.
Talking at a private luncheon hosted by Avaus, a leading Nordic marketing tech firm,Godin explained how marketing today has “clearly” divided into two disciplines: One kind is AI and data-driven, grind it out, systemic, digital marketing.”